Deep Canvassing in Action - The Leadership LAB Deep Canvassing in Action The Leadership LAB works to reduce prejudice and change voters' hearts and minds. As the team's National Mentoring Coordinator he partnered with organizations and campaigns across the country to develop and apply deep conversation approaches - around marriage equality, trans-inclusive nondiscrimination laws, criminal justice reform, and reproductive justice - on the ground. But the researchers found that the persuasion attempts had zero effect, Broockman said. As several studies have shown, deep canvassing, which involves deliberately developing a nonjudgmental, empathetic connection with a voter through 10 to 15 minutes of authentic conversation, canif done properlylead to persistent changes in people's attitudes on issues like immigration and transgender rights. Broockman says this research can at least lend ordinary people a new script when dealing with people in their lives who hold prejudicial opinions. I think people dont talk enough about the focus on persuasion we had, because the story line became, Oh, they won because turnout was so high.. He had lied to us. The Los Angeles LGBT Center's Leadership LAB (Learn Act Build) specializes in deep canvassing and organizing through volunteer leadership development. They urged voters to talk about anyone they knew who was gay or lesbian and, more important, to speak about their own marriages. Are Glen Powell and Sydney Sweeney in love, or are they good actors? "So it's about 15 years of progress that we've experienced in 10 minutes at the door," he says. In a deep canvass, we go to the turf where voters have voted against our causes in the past, and we find out why. Deep canvassing is an approach to conversations which is non-judgemental and invites people to open up about their real conflicted feelings on an issue. Talking about marriage brought up deep emotion. Canvassers (who may or may not be members of the impacted community) listen nonjudgmentally. Canvassers often had to politely extricate themselves after 20 minutes voters were sad to see them go. She seemed to be connecting Jacksons experience to that of her gay friends. A new way to talk about abortion? Its much easier to put all your volunteers in a cozy phone bank where everyone gets to hang out and eat pizza.. If I would have only talked to people who agreed with me, I would have only talked to my mom and dad, he told me. Steve Deline has been organizing around the methodology of deep canvassing, across multiple movements, for 13 years. That failed miserably, he said. Psychology explains how to stop it. For instance, Donald Trump won Michigan by 10,000 votes. The canvasser shares vulnerably about their own life and asks curious questions to create mutual understanding grounded in lived experience. That doesnt tell you about the person inside., On this particular day, volunteers would be canvassing in a predominantly black neighborhood, so Gardiner reminded them to be sensitive to experiences of race-based discrimination. People are what makes Advancement advance. Finding common humanity. Though he has devoted much of his political and community-organizing career to L.G.B.T. His deep canvassing career and vision took off in rural North Carolina, where hehelped change hearts and minds in our groundbreaking immigration deep canvass with Down Home North Carolina. In a distributed organizing model, a sprawling crew of part time, sometimes, and one-time volunteers work across space and time and use consumer software platforms like Google apps, Maestro Conference Calling, Slack and Facebook to manage everything from canvassing logistics to training to research to tech development. Another a tattooed student who identifies as gender-nonconforming proudly recalled persuading a voter who clearly had no experience with anyone who identified as being outside the gender binary. It was developed by the Leadership LAB in Los Angeles and has been effectively employed to help motivate voters in multiple organizing projects across the nation. And I also wanted to point out to people we were not going to give up. News of the retraction stunned Fleischer, who worried that the Leadership Labs marriage canvassing would be tainted by association. Without in-person, full-time, paid organizers running all aspects of the operation, we are piloting a canvass model that is lightweight, easier to learn via online training, and depends on peer-to-peer coaching, encouragement and knowledge sharing among volunteer hosts, canvassers and support team members. How Do You Change Voters Minds? Remarkably, we dont know very much about what forms of campaign communications are most persuasive, he said. Its up to volunteers to add specific candidates, districts, elections, or geographically-specific voting information to our templated #KnockEveryDoor scripts. How much does a deep canvass program typically cost? Well use these conversations at the door to engage people who are currently sitting out elections, to recruit the people who are already with us to volunteer, and to persuade people who supported Trump but have a shared interest in our agenda of racial and economic justice. Its just not easy. This field is for validation purposes and should be left unchanged. To combat that, canvassers tried to get voters to reflect about challenging decisions they had made in their own sex lives or relationships or times they were judged harshly. Theres a smaller finding nestled in Broockman and Kallas new paper, one that might not make headlines but is worth thinking about. Google Pay. A Qualitative Examination of Dialogical Elements in Anti-Racist Deep He continues to lead on integrating deep canvassing into powerful and leaderful field programs while hiking and shooting hoops in his free time. Deep Canvassing Workshop 2022 Medicare for All Strategy Conference, HealthCareNow, 2022 (see example from 48:40 mins), Peoples Action Institute Deep Canvass Script, 2020, Peoples Action Institute (Report see pgs 8-9), Insights from Deep Canvassing: Proven Scripts for Transformational Outreach, The New Conversation Initiative, Netroots Nation, 2022 (Video), How We Can Reduce Prejudice with a Conversation, David Fleischer , TEDxMidAtlantic, 2017 (Video 16:51 mins), Unpacking Deep Canvassing, Indivisible, 2022 (Video See marriage equality example at 5:42 mins), Deep Canvassing: Changing Voters Minds Through Conversation, Leading Change Network, 2018 (Video 1:32:42 mins). "We found non-trans allies had a lasting effect as well," Broockman says. An excellent introduction to deep canvassing and the work of the Leadership LAB can be found in an April 2016 feature article in the New York Times Magazine: How Do You Change Voters Minds? Let's say you want to beat Candidate X who won in Michigan by 10,000 votes. See also the AYCC website for more information about deep canvassing and an example of a useful Climate Conversation Report Tool. The Personal Leadership Canvas is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center These conversations arent arguments. I made a mistake, she said. Technology has helped a bit with the scale challenge, but theres always the question: Do you knock on as many doors as possible, or do you knock on fewer doors and have potentially more fruitful interactions?, Theres also a lot that can go wrong when fresh-faced canvassers descend on unfamiliar neighborhoods. The Leadership LAB works to reduce prejudice and change voters hearts and minds. He and several collaborators struggled for years to get to this point. Thats a new finding. (Also worth noting: Deep canvassing has only been tested with progressive causes. battlefield: transgender rights. You will also need a team of at least three full-time organizers, which is the majority of the budget, and you need a dedicated team of volunteers (ideally 200 or so). They share takeaways on how to construct outreach scripts that bridge divides and move people powerfully, with practical examples from advocacy campaigns on the ground. particularly those who are most at-risk for missing critical elections. "Burning the mental calories to do effortful thinking about it, that leaves a lasting imprint on your attitudes," he says. But the more they analyzed LaCours study design and results, the more problems they found. Its not easy to confront people whose votes would seek to hurt you, and then try to change their minds. Broockman and Kalla found that the treatment group was considerably more accepting of transgender people and that a single, approximately 10-minute conversation with a stranger can markedly reduce prejudice for at least three months. Unlike LaCours invented finding that the messenger matters more than the message, Broockman and Kalla found that both transgender and nontransgender canvassers were effective. Change the conversation from the ground-up with climate deep canvassing Webinar, Climate Advocacy Lab, 2022. LaCour, joined late in the process by Green as a co-author, published the results in the December 2014 issue of Science. Keep in mind the media environment the canvassers were working in. Still, Fleischer isnt ready to give up. Tennessee and the Central Valley have been the sites of large-scale workplace raids by ICE [Immigration and Customs Enforcement] in recent years, she says, and various cities in Orange County have attempted to opt out of the California Values Act. Thats a state law that limits the collaboration between local law enforcement and federal immigration enforcement. It took a devastating loss at the ballot box for Fleischer to see the political wisdom in heart-to-hearts with strangers. . Volunteers went to the other half and started the conversations that Fleischer thinks can help change minds. Copyright 2021 by People's Action Institute and the New Conversation Institute. Heres a 2015 video example of deep canvassing. Think back to the last time you changed your mind about something important. In 2014, Science published a study claiming to show that an approximately 20-minute conversation with a gay or lesbian canvasser trained by Fleischers team could turn a gay-marriage opponent into a supporter. He calls it "deep canvassing. But why? What are the drawbacks of this method? The watered-down intervention without the two-way exchange didnt move anyone to support undocumented immigrants. UC Berkeley, Stanford study finds canvassing conversations reduce It includes those who immediately shut the door in the canvassers face. Across the street, a man in his late 30s who said he was liberal and pro-L.G.B.T.-rights moved to a five from an eight, explaining that he was deeply worried about the bathroom issue. The mans concern seemed informed by his experience in a New York City nightclub; he hinted at his discomfort standing at a urinal next to a drag queen. I would totally vote in favor, the woman says of a transgender protection law. Though there was currently no ballot measure in Los Angeles to worry about, there was a palpable urgency to the Leadership Labs work. The truth is, theres not much out there in scientific literature on what can change a voters mind. The Los Angeles LGBT Center's Leadership LAB (Learn Act Build) specializes in deep canvassing and organizing through volunteer leadership development. Advocacy Trainings: 7 Questions w/ Martn Diego Garcia, Clean Your List Email List Hygiene Makes for Better Email Marketing, Patch-Through Calls: What Are They & When to Use Them. The activists and scientists I spoke to for this story all agree that you cant change everyones minds. Which is to say: Republicans assume Democrats dislike them more than they actually do, and vice versa. Green connected Fleischer with Michael LaCour, then a U.C.L.A. But he also knew that political persuasion had not been studied often. Thats what the Mormons use, he said on this sunny, bird-chirping Saturday in February. What do social scientists know about reducing prejudice in the world? The Center's carefully honed method of "deep canvassing" delivered the first empirically tested and proven process where a single conversation decreases prejudice in a long-lasting way. It also takes time to get a canvass up and running and for volunteers or paid staff to get good at delivering. If the change was at all fragile, we should have seen people change their minds back [after three months]." Nancy had no such seemingly relevant personal experiences, nor did she appear particularly concerned about bathroom safety. And thats exciting, because it offers the possibility that we could get past the current paralysis on a wide variety of controversial issues.. Volunteer's go door-to-door, talking to strangers, and often change their attitudes about things like same-sex marriage and transgender rights. During a 2013 trip to New York City, he visited the Columbia University political-science professor Donald Green, whose experiments on voter behavior including his findings that canvassing is a more effective mobilization tool than telephone calls or direct mail partly inspired a focus on building a ground game, a strategy mastered by the Obama campaign. That is just not what we are trying to do here, he says. Have a Conversation, academic study referenced by the New York Times that was published by political scientists David Broockman and Josh Kalla, http://www.vox.com/2014/11/13/7214339/campaign-ground-game. Fanned out across the neighborhood were more than three dozen Leadership Lab volunteers, many of them local college students, as well as progressive activists from around the country hoping to learn about changing voters minds. His previous research suggested that people dont change their mind very easily, and when they are persuaded to think differently, the effect is usually temporary, he told me. Because abortion is such a politically polarized issue, he said, it could just be that we have to get better at making voters trust us and open up. But it could also be that the Leadership Labs transgender canvassing success is an anomaly. Yeah, I would say so, she said. To test whether transphobia could be overcome during a face-to-face encounter, Broockman and Kalla measured a 2015 canvassing effort in Miami by volunteers from the Leadership Lab and SAVE, a local L.G.B.T. The Leadership LAB works to reduce prejudice and change voters hearts and minds. LaCour's misconduct only made them more determined to do the study for real. It was an enthusiastic knuckle-thump, the kind that arouses suspicion from dogs in yards halfway down the block but, crucially, can also be heard by humans watching cable news at high volume. Anyone can read what you share. Volunteers will be responsible for localizing the script they wish to use. Had he been completely honest, he might have said, Im here to make you less prejudiced. A partner organization that isnt doing electoral work may ask its members to canvass via #KnockEveryDoor. Which makes it feel like a big departure from a lot of the current political dialogue. Leadership Lab volunteers spoke with 3,330 residents in Pocatello, Idaho, a small, heavily Mormon city facing a ballot referendum that would have reversed a local nondiscrimination ordinance protecting gay and transgender people. The new research also tries to identify the secret ingredient that makes deep canvassing work, and whether versions of it that occur over the phone or through video prompts can be useful as well. Prejudices are often deep, obstinate beliefs. Leadership LAB - Los Angeles LGBT Center Door to Door, As part of the LA LGBT Center's groundbreaking Leadership LAB team, he helped create the original deep canvass approach. The leaders worked to keep the mood relaxed and optimistic. The goal is to share personal stories about times when the voter and the canvasser felt attacked or discriminated against, says Nancy Williams, a volunteer canvasser with the LGBT Center. The effect of most campaign messaging is short-lived and can evaporate in as little as 3-5 days. Armed with a no men in womens bathrooms message, anti-L.G.B.T. But how does it work? He and his colleagues started the effort in 2009, shortly after the Prop 8 constitutional amendment and struck down same-sex marriage in California. Check out Dave's Ted Talk here, or ask them below! The woman in the video starts off ambivalent on transgender issues. Modern political campaigns have focused mostly on communicating with people who already agree with them and turning them out to vote, Fleischer says. Costs in the early training phases are somewhere around $200,000 - $250,000. What a roller coaster of emotions," he says. But after shooing the dog into another room, Nancy appeared in her doorway again. In this conversation, recorded in March 2016, a Leadership LAB volunteer speaks with a voter in Los Angeles about including transgender people in non-discrimination laws using the same approach that was studied by Broockman and Kalla in Miami in 2015. Subscribe to the newsletter for new resources every month. I think in todays world, many communities have a call-out culture, says David Broockman, a UC Berkeley political scientist who has run these experiments with Josh Kalla, a political scientist at Yale University. Both were on display during many of the canvass conversations I observed, including the one with Nancy, the woman who moved to a five from a 10 after watching the opposition video. Deep Canvassing in Action - The Leadership LAB Her passion for social justice and teambuilding began in the woods of Timber, Oregon, where her family built a large community home around the core value of radical acceptance. But he said he's been bullied himself. To Change Voters' Sympathies, It's Time to Go Deep In Pennsylvania and beyond, Eboni has also supported organizations on outreach, strategy, program management, leadership development and political education. Typically, in a political canvass, an activist might list a bunch of facts or statistics about why the voter should support their cause. If you would like to see first-hand what these one-on-one conversations are like, we encourage you to sign up to canvass with us. If marriage was the most valuable thing in their own life, wouldnt they also want their gay friends or gay people to experience it, too?. They still felt more positively about transgender people than those who had gotten the unrelated canvass. A shocked and embarrassed Green requested that Science retract the study; soon after, Princeton rescinded a teaching offer to LaCour. The experiment, like all the ones in the study, was run a bit like a drug trial: The voters were randomly assigned (before the canvassers even knocked on their doors) to receive either the full deep canvassing conversation treatment, a watered-down version where the voters and canvassers dont exchange personal stories, or a placebo condition, where voters were engaged in a conversation that had nothing to do with immigration. The canvassers also share their own stories: about being an immigrant, about being a member of the LGBTQ community, or about just knowing people who are. Topping calls this giving them grace. Its a powerful idea: Giving grace means being able to hear someone say something that can be hurtful, and trying to think about how to have a real conversation and connect with them.. Then theres the duration and longevity of the impact. And its this meta-perception, Bruneau finds, that then fuels ongoing conflict and dehumanization. Dave Fleischer a short, bald, gay, Jewish 61-year-old with bulging biceps and a distaste for prejudice knocked on the front door of a modest home in a middle-class neighborhood on the west side of Los Angeles. organization. 6. I cant think of a campaign thats put more volunteers on the ground in a primary season to have quality, face-to-face conversations with voters, she told me. In 2016, Broockman and Kalla showed that a 10-minute deep canvass conversation could reduce transgender prejudice for at least three months (you might recall this study was a redo of a previous experiment, from a separate team of researchers, which was retracted due to falsified data). He handed her a small video player, on which she watched a Baptist minister in Houston make the case about bathrooms. The canvasser shares vulnerably about their own life and asks curious questions to create mutual understanding grounded in lived experience. Ellas earliest organizing focus was on developing innovative tactics to recruit, train and retain large, dedicated volunteer teams with the Oregon Student Association at the University of Oregon. issues, he believes this kind of canvassing could change peoples thinking on everything from abortion and gun rights to race-based prejudice. In another condition, the canvassers didnt share their own story, but instead played a video of someone experiencing prejudice and then based the conversation around that. Previous research, though, including a study of teenagers in an Outward Bound program assigned to either mixed-race or all-white groups, suggested that lasting prejudice reduction happened after weeks of regular contact.

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