Adidas CEO Kasper Rrsted, 60, leads one of the largest and oldest athletic wear companies in the world. Kasper Rrsted was 42 years old when he was fired from Hewlett-Packard in 2004. Discover job vacancies, find out how to apply to them, and learn more about careers at Maersk. Adidas CEO Kasper Rorsted says consumers will force fashion - CNBC Kanye West Gives Adidas CEO Kasper Rorsted The Pete Davidson Treatment By Also Declaring Him Dead On Instagram Armon SadlerContributing WriterInstagramTwitter September 1, 2022 Kanye Westhas. Leaders with Lacqua: Kasper Rorsted - YouTube Adidas and CEO Kasper Rorsted are parting ways in an unexpected shakeup. Eisen: Yeah, with social media, no doubt. When asked what he sees as his lasting legacy as CEO of Adidas, he said he wants to Leaders Series. That was a key influence. We cant afford to rest on our laurels here. Eisen: What about China? For me, that is one that has such a devastating impact on the entire environment. But I think that the most profound difference for us is that we were making it an integral part of our business model. CNBC also offers content through its vast portfolio of digital products such as: CNBC.com, which provides financial market news and information to CNBC's investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC Select, a financial site providing content to help users make informed decisions around choosing the right financial products for their lives; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. the issues as they are happening. Before that, Rrsted spent more than a decade in leadership and management positions Speaking of super cool products, Stan Smith going 100% recycled. Its leaders shows respect to their employees by protecting their jobs, challenging them, and supporting them in their efforts to improve. McKinsey: What are your plans for mature markets? And in my opinion, that's the most important part and not voicing my personal preferences and the lack of preferences. When I first joined the company, I was surprised how many colleagues had spent half of their lives at Henkel! If we dont have a team that is a mirror of the We need to help more women develop the skills they need for management positions. Were establishing seven new R&D centers in emerging markets including India, Brazil, Russia, and South Africa. Adidas is the largest sportwear manufacturer in Europe and is headquartered in Herzogenaurach, To give another example, in our Laundry & Home Care Business, we have a global consumer-insights program that includes visits to local households by our team. In the difficult economic environment of 2008 and 2009, it was also particularly challenging to work on developing new corporate values and vision while at the same time focusing on steering the company through the crisis. With well-known brands such as Persil, Schwarzkopf, and Loctite, the company is positioned as a global market leader. I noticed the company was vocal against stopping Asian hate when that was going on. Egon Zehnder: Of your 47,000 or so employees, more than 80 percent work outside Germany. Everything from use of water and production and wastewater with dying, and just the billions of garments that are sold every single year and discarded in landfills. We have probably, you know, three to 400,000 people directly and indirectly employed by Adidas in China. Eisen: Well on that note, I noticed that you have a new collaboration with Allbirds for a very low carbon footprint shoe. Specific areas of the Lighthouse are devoted to topics that are important to us, such as sustainability or digital innovation. This enables us to keep things manageable and personal despite the size of the company. Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc. Family for me is more important than the job, he industrys first fully data-driven shoe that combines athlete data and 3D printing. We already have very good people, but we are going to keep raising the bar in the future, as indeed we must. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. As a family company it is part of our corporate culture to think and act in the interests of our long-term success. Continuity and strong leadership . My personal involvement certainly made clear how serious we are about this. time, you know, but when we get something wrong, I think we need to recognize were I thought working from home would have taught We redefined our vision and values, simplifying them to make them easy to remember and more applicable on a global level. You've been putting ocean plastics in your shoes since 2015, have a whole new set of ambitious announcements. Kasper Rorsted has been a very driven leader. he said. Our employees know who I am and what Im doing. Adidas suspended the operations of its at Henkel in 2005 as the executive vice president for human resources management, Welcome to the official Facebook Page for Kasper Rrsted. The management team under the leadership of Kasper Rorsted succeeded in steering Adidas and its employees healthily and safely through this unprecedented crisis. Got a confidential news tip? For a very long time, Stella McCartney said we're going to make a non-leather Stan Smith shoe. Rrsted started Maersk Executive Leadership Team Kasper Rrsted Member of the Board of Directors, the Nomination Committee, and the ESG Committee. performance, management successes and innovative solutions. Smith tennis shoes made from a mushroom-based leather. Egon Zehnder: You just said that it was an intellectual challenge that brought you to Henkel. Rrsted spoke about how the company has a deep and broad mindset of innovation. Speed is the challenge, and the key question is, how can we as a global company simplify our operations with a strong IT focus? announced that he is not running for re-election and is stepping down from that role So you have technology elements, you know, challenges, you have cost challenges at a given stage. He always wanted to be able to speak his mind freely and not be under obligation to adjust his thinking to those paying his salary. Not for this quarter thatll soon be over. Last year, to present our growth strategy for 2016, the management board and I visited 28 sites in 22 countries. Rorsted: There can be a number of reasons. Adidas CEO Kasper Rrsted, 60, leads one of the largest and oldest athletic wear companies After a hiatus of several months, on April 1, 2005 Rorsted joined the Management Board of Henkel, a Dsseldorf-based company. The stock slumped as much as 6.9 euros, or 4.2% . And I think we are a learning organization. We also use the ShopperLab to demonstrate to retail clients how they can use this approach in their stores. Kasper Rorsted: I was in no way aiming for a break with the culture of the company, but I did want to succeed in initiating a quick and thorough transformation. Kasper Rorsted: Many companies have sustainability strategies and targets, but sustainability can only become an integral part of peoples daily work if all employees understand the underlying principles. stores and e-commerce site in Russia. Rorsted: If we look, we really see sustainability being an integral part of our business model. How do we want to be positioned then? Kasper Rorsted: Henkel has become much more global in the past few years. It isnt enough to pay well; you have to offer people a career path, including international job rotations and unique opportunities. Rrsted explained that the company is helping to end plastic waste with a three-pronged My board-member colleagues and I are also in regular contact with 200 to 300 high-potential employees at Henkel. than 800 patents with most innovations inspired by an athletes needs. From zero to hero and back again it was all possible in the blink of an eye. Skip Over Breadcrumbs and Secondary Navigation, Adidas CEO Kasper Rrsted Talks Owning the Game and Sustainability at USF Muma College Kasper Rorsted: The ShopperLab is a room that recreates the shelves of a real store. Some high-profile Adidas brand ambassadors who wear the iconic three-striped hoodies manager at Hewlett-Packard from 2002 to 2004, and in various management positions As a leader, when you promise something, you have to stick to it. Egon Zehnder: What values are personally important to you? And I think in the world of political correctness, I think it is important that we have people that have different opinions for different reasons. That has not been the case. Kanye West Declares Adidas CEO Kasper Rorsted As Dead I think that part of the reason is social media is bringing a transparency and also a news flow out that was never there before. He will be the first Thursday's Thought Leader Series speaker since 2019. . Because this would send a message to our people there that the customers arent very important after all. So in summary, those are my key tasks as CEO: get the strategy and the team right. So it's done through the strategy of the company, the conversations we have in the boardroom. This is only the beginning, but the impact plastic has on our global environment Rorsted has lived in Germany since 1991, is a former junior national handball player, passionate skier, tennis player and soccer fan - conveniently of FC Bayern, the club in which Adidas has held a ten percent stake for 15 years. There are certain things that are nonnegotiable, you know, discrimination, hate crime, a child labor, and discriminatory, you simply can't accept that. It also plans to reach climate neutrality by 2050. On the other hand, I welcome the public debate it has finally brought some progress in this area. We will go deep in the markets where we already have a strong presence, and we will selectively enter new growth markets. strategy. Rorsted: The challenge is not to have a quota or not, but addressing the underlying issues. We put very aggressive targets in place for sustainability. Kasper Rorsted is the personification of a new dynamic, at home in the transparency and modernity of the building that houses the Laundry & Home Care business sector and where our meeting takes place. And I think there's a lot of goodness around it. To date, we have trained more than 1,300 sustainability ambassadors, and more than 6,700 children in 23 countries have attended a sustainability session. Does that put you in a tricky position with these people who obviously speak for themselves and not for Adidas, but you are paying a lot of money, and couldn't pull the plug if they say something truly offensive? Klaus Behrenbeck is a director in McKinseys Cologne office. This is the advantage of clear and simple values they can be measured. It drives transparency to ensure that you need to do what you're doing. Kasper Rorsted, born in Aarhus, Denmark in 1962, launched his career in the IT industry after completing his MBA at the International Business School of Copenhagen. We have defined a set of leadership principles and shared them with all our people managers worldwide in a series of workshops. Where do you see Henkel today in this respect, and what challenges are looming on the horizon? Henkel managers from marketing or R&D regularly visit households. This is only the beginning, but the impact plastic has on our global environment is so negative. This allowed us to define our three strategic priorities: achieving our full business potential, focusing more on our customers, and strengthening our global team. And I was curious as to why you would partner with them and not just do it yourself when they're a competitor. And I have similar views about women in management positions. Making it clear to everyone that we dont want to discard company traditions, that we value them, but at the same time that we need to break new ground was a major challenge, not only for me, but for the entire Management Board. Egon Zehnder: What specific steps have you taken to set this evolutionary change in motion? We aim to turn Henkel into a real-time enterprise. We are working on several initiatives, such as a standardized master data-management system for the whole company and an improved predictive model for raw-material price development. Adidas Extends CEO Kasper Rorsted's Contract for Five Years Kasper Rorsted is 53 years old, Danish-born and has headed up the German DAX company Henkel as CEO since 2008. What was really important to us? Kasper Rorsted: Because Henkel is a global and diverse company, it's crucial that we all have a common understanding of what strong leadership means. Companies need to make a cultural shift to measuring performance based on employee output, not hours spent in the office. But we actually welcome everybody that's taking a step forward. Where do you see room for improvement? Rorsted: The most important thing is to clearly map out your path for the long term. But of course, you don't change the world overnight. The company also plans to reach climate neutrality by 2050, according to its 2020 The Supervisory Board of adidas AG has extended the appointment of Chief Executive Officer Kasper Rorsted by another five years until the 31st of July 2026. Sign up for free newsletters and get more CNBC delivered to your inbox. Kasper Rorsted: When I joined the company, Henkel had about 1,000 brands. Kasper Rrsted, CEO of Adidas, is the Muma College of Business Thought Adidas CEO Kasper Rorsted to step down in 2023 - SportsPro Join Facebook to start connecting and con The majority of consumers in the personal-care sector are female, so why should our products be developed and marketed by men? Every business decision contains an element of risk. deal with Adidas. At home, hes the type to remove his sneakers by the door, where he lines them Kasper Rorsted is a Danish businessman who currently serves as the CEO of Adidas, the German sportswear firm. In our consumer businesses, products that are less than three years old account for approximately 40 percent of sales. And he's very keen also to push this innovation along with us. So that's where you see maybe somewhat, you know, of an awkward partner and coming together, but for us really succeeding in sustainability is more important than, you know, competing with each other. We need reliable childcare solutions that allow both parents to work at the same time if they so choose. If you dont do that, you cant do anything for your employees professional development or give them useful feedback. It was totally undisciplined. Rorsted: Its how I was raised. Egon Zehnder: You clearly contemplated the possibility of failure when you consider a candidate today, do you also look at how they have dealt with setbacks or personal failure in their careers? CNBC Transcript: Adidas CEO Kasper Rorsted Speaks with Sara Eisen from Then we have a full range of HR development tools that can be applied according to the potential of the individual candidate. annual report. In those markets, we will aim to gain more top positions with our strong brands while increasing profitability. Kasper Rorsted To Step Down From adidas CEO Position In 2023 Rorsted: I think over time, you get the credit that you deserve. When you think about ESG, where do you think it's going? So I think there's going to be a great demand for this product. Share prices of the company have fallen about 37% since the beginning of 2022, a major hit that can be . Adidas Extends CEO Kasper Rorsted's Contract for Five Years Protecting workers' jobs. And right now, we're not making the same marginal issue as the normal Stan Smith, but over time, we will be. And of course, a critical part of my role is to make sure Henkel has the right team in place. in April. up next to his 30 other pairs. Because we live in a global world that is not consistently the same around the globe. McKinsey: On the topic of getting the team right, how do you recruit and retain the best peopleespecially in markets where the Henkel brand is not so well known? Q. When I am asked how many employees are working on sustainability at Henkel, I always reply: 47,000. crowd, the head of one of the worlds most iconic brands spoke about having a mindset Kasper Rorsted Will 'Hand Over the CEO Position' at Adidas in 2023 The event is free and open to the public, but reservations are required. McKinsey: It seems you spend a lot of time talking not only with consumers but also with employees. We have been able to achieve everything we have set out to do. If you make mistakes, recognize the mistakes and correct them and move forward to We have adjusted to continuous change and know that we have to keep getting better. to use the American pronunciation of "Ah-DEE-dus" or the European version of AH-dee-dahs. Rorsted: I always tried to combine it with my regular visits to our markets, just like I always want to meet our high potentials in each country when I am there. Egon Zehnder: Doesnt the sort of ongoing evolutionary change that you have been pursuing for three years now place a lot of stress on the company and its employees? In performance appraisals, leadership conduct is taken into account just as much as the numbers.. He held a series of management positions at Oracle and Digital Equipment Corporation (DEC), as well as at Compaq, where he headed up the companys European operations starting in 2001. So how do you deal with that, which is even tougher in some ways? Theater as part of the University of South Florida Muma College of Business Thought We want the best athletes in the world wearing Kasper Rorsted, thank you so much for your time and for your insights. But I do think overall, it's a good thing. Rorsted: Of course at the beginning people had some reservations about the proposed changes. If you're a global company, you cannot have a political opinion about every political system in the world, in my opinion. Kasper Rorsted Leadership Style | All Latest News Around The World Speaking at the CNBC Evolve Global Summit, the Adidas. The Muma College of Business Thought Leader Series began in 2018 to attract nationally Rorsted: We tried to create a completely transparent approach to future corporate development and we defined very clear targets. Then your employees will follow you as well. The mylo material is created Henkel is active worldwide in three business sectors: Laundry & Home Care, Beauty & Personal Care, and Adhesive Technologies. My father was a professor of economics and prized his intellectual freedom above all else. We are seeing more volatility and have to constantly adapt. What was happening inside the company that made you realize you really had to do things differently?

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