Dahl, Frankenberger and Manchanda (2003) SOLUTION: 7.06 write argumentative essay - Studypool (2019). In their study of road safety advertisements, After sifting through hundreds of online distracted driving videos, here are eleven of the best distraction-related clips that highlight the problemand even propose a few solutions. He drove into oncoming traffic, and their vehicle was struck by a tractor-trailer. campaign targets teenagers with an ad that compares places where you would text vs. places where you wouldnt. Anything that takes your attention away from driving can be a distraction. WASHINGTON U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportations Faces of Distracted Driving series, which has been viewed over 100,000 times since its launch in November 2010. Texting or emailing while driving was as common among students whose grades were mostly As or Bs as among students with mostly Cs, Ds, or Fs. Lewis, Watson, & Tay, 2007: pp. Some studies have shown that even more graphic appeals, such. & Manchanda, 2003: p. 268, Lewis, Watson, Tay, & White, 2007: p. 213, Hastings, Stead, & Webb, 2004: pp. Public service announcements are a great way to communicate. LaTour & Zahra, 1989 Dahl, Frankenberger, & Manchanda, 2003 ). The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Seriously. Putting on makeup. The data showed that 47.1% of students somewhat agreed and 16.7% strongly agreed that they were less likely to text while driving after viewing the PSA. Bob & Eilene Okerblom Santa Maria, CaliforniaWATCH: http://www.youtube.com/watch?v=rr7TfwtO17IOn July 25, 2009, 19-year-old Eric Okerblom was killed when his bike was struck by a truck traveling at 60 miles per hour. The cookie is used to store the user consent for the cookies in the category "Analytics". As the NSC points out, drivers53% of thembelieve if manufacturers put infotainment dashboards and hands-free technology in vehicles, they must be safe. Of course,PSA can help to reduce the number,of distracted driving incidents,but not to much.maximum 10%,because people can't still realize how dangerous it is,before they won't face the same problem.But we can see here second view of point.Maybe PSA can help reduce the number of distracted driving more,than 10% ?.. When asked the question, How often do you write/read text messages while driving? the majority of respondents (61.8%) answered that they did so sometimes and 10.8% answered frequently. ; This phenomenon is an important topic of study because it is prevalent in American society and can have grave consequences. 1200 New Jersey Avenue, SE Speak up if you are a passenger in a car with a distracted driver. Seeing as both males and females have the capacity to engage in distracted driving and they are both included in the target audience of PSAs designed to discourage such behavior, it is reasonable to study how each gender responds to the social marketing messages they encounter. 46 Words1 Page. But this hilarious distracted driving PSA presents a rather unorthodox solution. A reliable construct, it has a reported Cronbach alpha of 0.95 ( They note that not every individual responds to fearful messages in the same way; rather, responses to fear appeals depend on the perceptions people develop concerning the enormity of the pending danger and on their evaluations of its effect ( However, males as a group appear less influenced by physical appeals intending to target them ( 2.2. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. looked specifically at PSAs designed to discourage the use of illegal drugs by adolescents, their findings could help in the creation of various other social marketing campaigns. Anderson, 1995: pp. To honor her memory, Casey's family and friends produced their own video for the U.S. Department of Transportation's "Faces of Distracted Driving" series. A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. 974- 975 ). Distracted driving isnt just a stupid mistake. The modal classification within the dataset was Junior, with 41.2% of respondents belonging to that category. When asked to rate their agreement on the statement, It is less dangerous to read text messages while driving than to write them, a slight majority (34.3%) reported that they strongly disagree. Rogers (1983) Our safety resources give you the knowledge and stories you need to manage human factorsand wont find anywhere else. Moreover, stronger emphasis should be placed on reaching males in the target audience, as they appear to respond less to public service announcement messages. PART ONE Lesson 07.02 Completed - Studocu Can a Public Service Announcement (PSA) help reduce the number of ; Write the claim you will present in your argument essay. Hastings, Stead, & Webb, 2004 Loren Vaillancourt Huron, South DakotaWATCH: http://www.youtube.com/watch?v=NdQDTmKY0vYOn May 20, 2009, 21-year-old Kelson Vaillancourt was riding with a co-worker to a job site when the driver became distracted and failed to yield at a stop sign. Schoenbachler & Whittler, 1996: p. 38 In the United States, over 3,100 people were killed and about 424,000 were injured in crashes involving a distracted driver in 2019. analyzed college students responses to controversial AIDS prevention advertisements. Distracted Driving Campaign | US Department of Transportation Thus, the final sample size in the study was 102 making the response rate for the surveys 93.5%. Share sensitive information only on official, secure websites. Can a PSA help reduce the number of distracted driving incid This work is licensed under the Creative Commons Attribution-NonCommercial International License (CC BY-NC). had a very large sample of 840 adolescents view two separate fear-based advertisements discouraging distracted driving behaviors. The females reacted more favorably to the message and content in the announcement than did the males; furthermore, males believed that punitive measures by law enforcement, such as getting ticketed or arrested, were more useful means of preventing unsafe driving ( These findings are in line with those of prior research, which have often found that males and females respond differently to PSAs using fear appeals, with females being more responsive. Its a great visual example of how even a quick glance away from the road can lead to a potentially serious incident. Saving Lives, Protecting People, National Highway Traffic Safety Administration, states graduated driver licensing system, Federal Motor Carrier Safety Administration, Federal Motor Carrier Safety Administration and the Pipeline and Hazardous Materials Safety Administration, CDC MMWR Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, CDC MMWR Mobile Device Use While Driving United States and Seven European Countries, 2011, Governors Highway Safety Association Distracted Driving, Insurance Institute for Highway Safety Distracted Driving, World Health Organization Mobile Phone Use: A Growing Problem of Driver Distraction, National Institute for Occupational Safety and Health (NIOSH) Distracted Driving at Work, National Highway Traffic Safety Administration (NHTSA) Campaign Materials, Traffic Safety Facts Research Note: Distracted Driving 2019 (DOT HS 813 111), Overview of the National Highway Traffic Safety Administrations Driver Distraction Program (DOT HS 811 299), Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, Evaluation of the NHTSA Distracted Driving High-Visibility Enforcement Demonstration Projects in California and Delaware, Evaluation of NHTSA Distracted Driving Demonstration Projects in Connecticut and New York, Countermeasures that work: A highway safety countermeasures guide for State Highway Safety Offices, 10, Technical Advisory: Shoulder and Edge Line Rumble Strips (T 5040.39, Revision 1), Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, Motor Vehicle Prioritizing Interventions and Cost Calculator for States (MV PICCS), What Works: Strategies to Increase Car Seat and Booster Seat Use, What Works: Strategies to Increase Restraint Use, What Works: Strategies to Reduce or Prevent Alcohol-Impaired Driving, Increasing Alcohol Ignition Interlock Use, Roadway to Safer Tribal Communities Toolkit, U.S. Department of Health & Human Services. Distracted Driving is a Problem! Texting or emailing while driving was more common among older students than younger students (see figure below) and more common among White students (44%) than Black (30%) or Hispanic students (35%). A public service announcement, or PSA, can be defined as, a type of advertising, sponsored by either government agencies or other organizations, to promote causes and activities generally considered socially desirable ( These results are highly representative of normal driving populations, where most respondents have not been involved in a collision or received a moving violation within the past 5 years. Can A Psa Help Reduce The Number Of Distracted Driving Incidents Claim? They help us to know which pages are the most and least popular and see how visitors move around the site. Does our State do Enough to Prevent Distracted Driving? - StudyDriver.com A lock ( LockA locked padlock ) or https:// means youve safely connected to the .gov website. Beyond just debating its efficacy, past research has also considered what ethical issues can arise from the use of fear-based appeals in social marketing. ). Roughly equivalent percentages of the sample expressed they Liked and Disliked the PSA with the modal response being neutral. Can a PSA help reduce the number of distracted driving incidents argumentative essay? Inform people, especially teenagers, on the fatal affects the victims and their families have received because of distracted driving. Given the pervasiveness of handheld technology in our society, there has been growing concern about the risks involved with using such devices, specifically cell phones, while operating a vehicle. U.S. Department of Transportation Releases "Faces of Distracted Driving As cited by other researchers, their model considered the role of the social context of the coping response to a threat communication, introduced the notion that responses may be due to factors other than the communication itself, and emphasized, rather than minimized, the role of emotion ( Cady was rushed to the hospital with critical injuries and died the next day. Schoenbachler and Whittler (1996) Hastings, Stead and Webb (2004) In line with this research, Specifically they point out that maladaptive responses, such as ignoring or suppressing the message within the advertisement, can occur in viewers and suggest that only those individuals who are psychologically healthy are actually persuaded by and benefit from such campaigns ( A second significant positive correlation was found between the variables measuring students perception that PSAs help to prevent texting while driving and their reported likelihood of thinking of the PSA they had viewed when they drove from now on. Watch: Faces of Distracted Driving: Get the Message: http://www.youtube.com/watch?v=vjmlv1rbGKE. Ricks proposal has the added benefit of dealing with the problem of phantom callsand pointing out how little drivers can be trusted to do whats right in the moment. If you need to go back and make any changes, you can always do so by going to our Privacy Policy page. The third research question sought to determine whether or not the third-person effect would occur within the sample of students. Distracted Driving PSA's & Statistics - CellSlip Cramer, Mayer and Ryan (2007) Don't drive blind Watch on "Thank You" Distracted driving can increase the chance of a motor vehicle crash. If you're in the driver's seat, try to avoid these altogether: Taking selfies. The goal of social marketing is to encourage changes in behavior that benefit the individual, community, and society at large ( A 30-second PSA against distracted driving from the National Highway Traffic Safety Administration served as the independent variable. These cookies ensure basic functionalities and security features of the website, anonymously. Lennon, Rentfro and OLeary (2010) Can A PSA Help Reduce the Number of Distracted Driving Incidents? ValeneBummara,JinbongChoi, (2015) Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement). ; (Looking at others for mistakes to keep yourself safe is such a useful habit that its a core skill taught with SafeStart.). What Kills More People Drunk Driving Or Texting And Driving? Secure .gov websites use HTTPS But this video is what happens when you strip away the dramatization. Por favor elige tu regin Afterwards, they will complete a self-report questionnaire regarding their perceptions of the ad and their intent to engage in cell-phone use while driving. Park & Salmon, 2005: p. 26 Distractions lead to disaster. ). . As quoted by Another chi-square test was run for gender and intention to speak up when another driver is texting. these results, it does seem as though the PSA evokes the sought after intentions in the sample. The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. Joe died the next day from his injuries. Nine percent of drivers involved in fatal crashes are reported to have been distracted. Por favor escolha a sua regio Florida has taken a number of steps to discourage individuals from driving while distracted, including enacting a number of regulations to do so. 1) Social marketingits uses and appeals. assert that motor vehicle crashes are the leading cause of death and disability for young Americans (p. 181). The U.S. Department of Transportations Faces of Distracted Driving video series shines a light on the tragic consequences of texting and cell phone use while driving. Drinking coffee or another beverage. What percentage of drivers are distracted? Most students in the sample somewhat agreed that, after watching the PSA, they were less likely to text while driving and more likely to speak up when they were passengers; this finding suggests a degree of effectiveness from the fear appeal. Crash reconstruction reports showed the driver could not have been looking at the road for 8.75 seconds. It does not store any personal data. used a questionnaire instrument to measure the behavioral intentions of a sample of 152 drivers in Australia both before and after they viewed two different, threatening advertisements promoting road safety. Approximately 15 percent of all motor vehicle . Raising awareness through PSA's is one of the many helpful ways to allow drivers to focus their attention properly on the road. How does the state of Florida prevent distracted driving? Table 1 shows the measures of central tendency for the three scale items. In an attempt to combat this dangerous practice, various organizations concerned about public safety, such as municipal police departments, the Department of Transportation and even wireless telephone companies, have created advertisements and public service announcements. Do not multitask while driving. This age group was selected for two reasons. Distracted Driving 3,142 Number of people killed by distracted driving in 2020 Source U Drive. ). The students in this sample reported that they did text while driving even though most students (44.1%) strongly disagreed that the PSA made texting while driving seemed more dangerous than it actually was. The absurdity of texting while kissing or during yoga makes you question why texting while driving would be any different. Do PSA help reduce the number of distracted driving incidents? Lennon, Rentfro and OLeary (2010) Technology That Can Reduce Driving Distraction - Consumer Reports Laurie Hevier St. Paul, MinnesotaWATCH: http://www.youtube.com/watch?v=_pHBWyUQxx4On April 15, 2009, 58-year-old Julie Davis set off for a hike with her best friend in Rudolph, Wisconsin. ). ; From 2010 to 2013, NHTSA evaluated distracted driving HVE demonstration projects in four communities. National Highway Traffic Safety Administration (2011) Like the previous clip, this video takes place on a driving track. That is, people tend to perceive that the medias greatest impact will not be on me or you but on themthe third persons ( This phenomenon, generally referred to as distracted driving, is at the basis of numerous new traffic safety laws and campaigns aimed at preventing car accidents and loss of life on the road. This study has implications for social marketers and public safety organizations. The majority of respondents said that they see safety and PSA messages when they are on the road. Students who texted or emailed while driving were also more likely to report other transportation risk behaviors. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. ). 1.6 million crashes are caused by cell phone use while driving. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

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